A decade of Tim Cook. Apple of Tim Cook.

 A decade ago Tim Cook became the CEO of most valuable brand Apple and became the successor of visionary Steve Jobs as he resigned from the chair. Just 6 weeks later jobs died. 

What Cook did?

Actually Cook has not 'Made an Empire, he have maintained that later. But firstly the positive side.

Tim Cook has grown Apple into a behemoth in the past decade. Revenue is increased more than 400% compared to 2011 when Cook took the chair. Company holds nearly $200 billion in cash, more than double the already mind-boggling $76 billion it has in 2011 and more than double the size with 147,000 full time employees-compared to 60,400 the year Jobs stepped down. As of June 2021, Apple makes an average of $10,000 every second $3,600 of which is pure profit.

Revenue of Quarter 1 in the last decade:

2011- $26.7 billion | 2021- $111.4 billion

But why talk numbers? Actually all of these numbers reflect how Cook's Apple relentlessly pumped out premium products that consumers were eager to buy, steadily improving them year by year, at a place Jobs' Apple never did.

But measuring by financial achievement is not even half the story. You can't compare Cook with Jobs like visionary you would be quite unsatisfied. 

A valuable tech journalist Walt Mossberg wrote for us two years ago- Tim Cook's Apple has yet to produce a truly a game changing hardware product- nothing on the scale of the iPhone, iPad, or Mac. The biggest new Apple products under Tim Cook are either accessories like the Apple Watch and AirPods, or products his Apple delivered because they were that customers asking for- like iPhones with larger screens.

Steve was against big smartphone screens he was sure that it was something that they were not going to do. Seeing it in iPhone 6Plus launch in 2014 Tim said consumers want it, we've got the capability to do it, so we're going to do it. 

The only big products as I said was AirPods and Apple Watch but there have also been some surprisingly public failures, like the unceremoniously canceled AirPower charging pad, the difficult-to-upgrade Mac Pro that Apple admitted was a mistake, and most of all, the shameful five-year saga where Apple's flagship MacBook laptops had keyboards that just couldn't be trusted not to break.

Who's next?

If Tim Cook stepped down from Apple tomorrow, though, analysts wouldn't be asking if a product visionary will take his place- they'd be wondering who will be the nest CEO. It might be and 'might' be Jeff Williams. Williams, 58, has been with Apple since 1998 and played a key role in the launch of the first iPhone. He is actually/currently Chief Operating officer.